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Traditional Publishing - How and Why It Works Like It DoesThe questions are: "Why am I having a problem finding a publisher?" and "What happened to author's advances, media tours and advertising?" The truth is, it's always been hard to find a publisher. For most new authors who do find a publisher, or even published authors with a couple of books that didn't sell particularly well, the advances, media tours, and advertising always have been pretty much nonexistent. It's always been up to new authors to promote their own books. Those who did - and did it right - at least had a chance at success. The publishing business is not an easy one, not even for major publishers who are watching their market share dwindle. Stop and think about it for a second ...
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